Trans-ID/Studio Borčić is a graphic design and visual communications company established in 1972 in Zagreb, Croatia. Trans-ID/Studio Borčić specializes in corporate identity, brand development, packaging design, promotion design and interaction and web design. Our aim as designers is to create effective, innovative solutions and strategies that distinguish our clients as leaders in their fields. To turn abstract ideas into tangible products with measureable value for businesses and society alike. To build meaningful relationships between customers, clients, communities and products. Good design is purposeful and goal-oriented. It initiates, simplifies, clarifies and informs. Making things beautiful is only part of our job. Making them effective and giving them added value is the rest.